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Title:  30 Things You Should Know About Media Relations

Author:  Tim Herrera

Publisher:  CreateSpace

Reviewer: W. H. McDonald, Jr. AAA Founder, author, Documentary Film maker

A Media Relations Bible for Small Organizations!

Tim Herrera who is semi-famous in northern California for being a successful author of parenting books is also remembered for his time spent on Sacramento television. He has had a most interesting career in the media with all kinds of experience in newspapers, radio and television in several media markets across the country. I mention this because that kind of background definitely is evident in his newest non-fiction book, "30 Things You Should Know About Media Relations." The subtitle of his book really states much more clearly what this book is about "A Communications Survival Guide for Small Businesses, Non-profits, and Community Groups." This book is what every organization and business need yet, few realize this and fewer still know anything about value of media relations.

Herrera uses a simple format with just enough light-hearted humor to make it both an entertaining and informative study guide. Most small organizations can not afford to have a media relations department, or even a consultant; therefore, they blunder along making costly errors with how they interact and try to use the media. This book could make a huge difference in their media effectiveness.

I have had lots of media attention while self-promoting various projects from community events, veteran issues, books signings and documentary films. In the last decade I have done well over 300 TV, radio and newspaper interviews and know from my own experiences that what is being passed along in this book works! Herrera has crafted a manual that is chuck full of simple, easy to follow advice.

The kind of groups and companies that could use the wisdom of this book are not just limited to businesses and non-profits. I would think that those seeking self-promotion for their art, books, independent movies or music CDs, or even running for local political office - would find this guide valuable.

The book has earned The American Authors Association's highest book rating of FIVE STARS!

 


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